Retail Theraphy-store design today
현대의 소매공간 디자인의 트렌드를 자세히 파헤치는 이 책은 단순한 디자인을 넘어 매장 입구에서부터 상품배치, 디자인재료, 전체적인 매장전경과 공간에 대한 느낌을 보여주고 있습니다. 소매공간 디자인에서 가장 중요한 구매자의 시선을 끌기위한 다양한 디자인 기법을 풀칼라로 보여주며, 대중적인 브랜드인 NIKE, Miss Sixty, FILA와 같은 매장에 대한 Giorgio Brusso Design, RTKL, Zeidler Partnership. Mellett Architects 등의 유명한 디자이너의 인테리어를 실었습니다.
Synopsis
The architecture and dsign of retail stores are powerful ingredients in the mix of components that customers.
To tempt potential shoppers over the threshold is the first, vital step. Creating just the right environment is as important as the goods the retailer has to offer and it’s not only gloval, high profile retailers that are turning to architects to create a signature style
Savvy retailers are turning to speciality architects to create, revitailse and reinvent shopping malls, strip centres and indivisual storesmTheir deep understanding of retailers’ needs and challenges result in the diverse offerings that are featured throughout this book.
These projects demonstrate contemporary trends in retail design, net just in merchadising, but storefronts, shopfittings, materials, layouts and the general look and feel of the space. All these factors are designed to offer an ‘experience’to the dedicated shopper.
Featured architects include Giorgio Borusso Design, RTKL, Zeidler partnership, Mellett Architects, BOORA Architects and JPRA Architects, in store designs for brands such as NIKE, Miss Sixty, FILA and Habitat
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