The perennial problem facing retail design is the question of how to communicate a brand effectively. The proliferation of generic shopping centres means that each brand must create a unique and memorable image to differentiate it from its competition, in order to compel the consumer to choose that brand in particular.

Shanghai today is a living source book for retail design, ,with its status as a meeting place for diverse traditional and modern architectural styles from both the East and the West. Retail landmarks such as the Bund and Xintiandi play host to many of the world's most exciting boutiques. The ability to synthesise the gamut of modern and traditional influences is brought to bear in the creation of individual shops that communicate powerful messages about the brands they represent.

The lavishly illustrated volume showcases a selection of the most fascinating and memorable boutiques in Shanghai, from internationally renowned brands like Adidas, Bose and Shanghai Tang, to smaller local boutiques that are by no means less distinctive.

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