Grand Stand ll
전작에 이은 두번째 판으로 마찬가지로 최근 3년간의 무역박람회 자료를 담았습니다. 두개의 볼륨으로 제 1권은 500㎡ 이하의 작은 스케일의 효율적인 공간 이용사례에 포커스를 두었고 2권은 500㎡ 이상의 스케일이 있는 공간을 주로 다루고 있으며, 책은 Interior와 architectural products, automotive, electronics, services, food, fashion, beauty 그리고 retail로 분류되어 자료를 이용하기 용이하게 편집되었습니다.
Grand Stand II – a sequel to the resoundingly successful Grand Stand – consists of two volumes whose 568 pages contain nearly 200 remarkable brand and corporate trade fair presentations discovered worldwide. Together with Grand Stand, this publication serves as the definitive source of contemporary stand design. The selection ranges from stands occupying cosy corners to those spanning supersized spaces, all designed and built within the past three years.
Volume 1 focuses on small-scale stands – no larger than 500 m² – and presents examples of unusually atmospheric design solutions that transcend spatial limitations.
Volume 2 concentrates on large-scale stands – over 500 m² – and features amazing temporary structures crafted to highlight the products and services of major international brands.
The design of trade fair stands is growing in importance. Designers play an essential role in lending shape to brand identity through the creation of captivating presentations. Showcased in this book are scores of strikingly successful results. Projects are accompanied by stunning images, in-depth descriptions, company profiles, and blocks of information that include names, locations, materials and other relevant details.
Stands are categorized according to theme: interior and architectural products, automotive, electronics, services, food, fashion and beauty, and retail. Grand Stand II deserves a permanent place in the bookcase of every designer, builder, brand manager or other individual with an interest in the elusive environments we call trade fair stands.
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